In order to beat stiff competitions, businesses are craving for the data about the behaviors of their users on web and mobile applications. Considering such demands market is offering various tools and technologies to collect data efficiently. However, we all can’t afford such 3rd party paid tools as individual businesses, unless we are SEO services with numbers of clienteles.
Therefore, Google Analytics is the best free service for us to meet our most of needs to get information about our mobile users. Google is offering two tools, Google Analytics and Google Tag Manager, to dig mobile and web data quickly. Now, I am going to introduce these two tools with their differences in this post today.
This is widely known system on the web and now on the mobile to collect and analyze the user data with different metrics. In order to run Google analytics you have to add its tags/code just above the closing tags of head in case of Universal Analytics.
Unfortunately, with Google Analytics you can’t trace all data you need time-to-time with the changing parameters of your campaigns because you need to add different tags each time in the source code of your website or in your mobile app. For instance, for each new event you have to create new event tracking code and place them in source files on server or in the App store.
This process demands help of developers and some longer waiting time. Therefore, end time tracking of your campaign is not possible at all. Apropos to this Google Tag Manager is quite easy to implement and needs only one time effort to add its container tag in the mobile app or website just after the opening of the body tag.
Google Tag Manager
This one is a relatively new concept to digest easily for the old Analytics users. If I summarize Tag Manager, it is nothing but a tag container that we have to add one time only, in source code and rest of Google services can add as tag in the Tag manager interface in a web browser. Therefore, it is futuristic, time saving and eliminating the needs of expertise or developers at all. You can update code snippets and tracking services as per your needs, which are offering by Google with pace of time.
There are various tags in Google Tag Manger, but I shall restrict up to the Google Analytics tag and its ways to explore and trace mobile data in favor of you and your businesses.
In Google Universal Analytics, you can segregate user data in different dimensions and metrics. There is an entire section for your audience from where you can obtain data about the new users, selected users (repeat users), their demographics, locations, behaviors, their devices, technologies, tools (browsers) and so on.
You can measure the engagements of your users with multiple variables adding dimensions and metrics. For instance, you can know how and from where users coming on the web, or who downloading your app. Moreover, when, and where they use it in, which mobile devices.
Same the way you also can trace the screens and collect information that, which screens are viewed the most and how. This way you can measure the success of your designing for UX and run A/B split tests as well as other tests and methods to how we get conversations and through which channels.
Dealing with Tag Manager
We have multiple option in Google Tag Manager besides the Google Analytics tag like AdWord tags, custom tracking tags including event, emails, etc. therefore you have ample scope to expand your tracing of the latest mobile/handheld devices in future through adding additional tags.
You can create different rules for your tags through using in-built tags or by creating custom rules. Once you are satisfied with the configuration of your container, you can publish it by creating versions.