However, we design e-commerce store with set targets of conversion and subsequent loyalty. During entire conversion funnel perhaps the checkout step is the most vulnerable one as per the recent surveys on the experiences of major e-commerce players.
Despite the complete implementation of all modern e-commerce designing and programming standards, we observe higher abandon rate during checkout process. Therefore, today I would like to discuss one or two important things on this topic with you. Therefore, as an e-store designer, you can use UI elements like texts, icons, and symbols effectively in order to overcome all possible apprehensions and objections, which are coming into the way of user journey without overwhelming them.
In due course, you can take following effective actions: