Items filtered by date: January 2014

For Content Writer Who is Struggling with Google Algorithm

According to Moz (SEOMoz) Google is changing its algorithm 500 times in a year. Well, this is worrisome thing for SEO professionals, but what about writers who write content for the web. Is it possible for them to react on each change? Never, and they cannot do it at all. Thus, what course do you think about a content writer? Let’s try to get answers of these questions in this post.


Keep Your Users Happy by Effective Web Designing

Today I am going to present something that is only interesting for the selected class of people. My advices are, for the clients, who really desire the success and for those designers who are committed to the quality delivery, instead of just moving projects quickly and cheaply as mediocre work.


Critical role of digital strategy in modern era

When somebody tells about the strategy, I perceive a broad view in terms of businesses because we need overall business strategy, marketing strategy, management strategy, and so on various strategies involved in the success of the businesses. Therefore, the term digital strategy is confusing my conscious any way that how that fit in businesses and how effective it proves.


User Acquisition and Conversion through Storytelling

Our human race is fond of stories so you will find good stories have carved on the walls of the ancient caves, pyramids, temples, mosques, and churches everywhere across the world. Why do people like stories?

As storytelling are the most effective techniques to deliver messages effectively and compel people to take desired actions. Therefore, it is evolving with time. First hand drawn pictures, cartoons, then song and lyrics and now in modern age we have plenty of ways to describe our stories like texts, audios, movies, videos, etc. multimedia ways.


Design the Checkout Optimization for E-Store

However, we design e-commerce store with set targets of conversion and subsequent loyalty. During entire conversion funnel perhaps the checkout step is the most vulnerable one as per the recent surveys on the experiences of major e-commerce players.

Despite the complete implementation of all modern e-commerce designing and programming standards, we observe higher abandon rate during checkout process. Therefore, today I would like to discuss one or two important things on this topic with you. Therefore, as an e-store designer, you can use UI elements like texts, icons, and symbols effectively in order to overcome all possible apprehensions and objections, which are coming into the way of user journey without overwhelming them.

In due course, you can take following effective actions:


Bring Functional Beauty Along with User Experiences

We all know one fact that we are starving for attention of our targeted users on the web for our web products. Our competitive market forces us to create products that are attrselected and compelling to grab the instant attentions of our users. In other words, we need to beautify our products with various ways and concepts like visually appealing design, giving it an aesthetic look, etc.

However, our eye candy graphics and beautiful UI elements alone are not sufficient to meet our website or web application’s goals such as conversion or deliver our messages righteously through beautiful information architecture. Thus, you simply have question that what we need additionally. Well, common psychological principles are teaching us that every user comes with an intention and if our product is meeting that intention they perceive it as a useful one otherwise, they abandon immediately without making further interactions.

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