Social media is a buzzword in the Internet marketing community and all are rushing to encase it in their favor anyhow. In due course, often we miss the very important fundamentals of the social media optimization. Therefore, at present moment I have initiated a dialogue to correct such mistakes proselectedly.
When somebody tells about the strategy, I perceive a broad view in terms of businesses because we need overall business strategy, marketing strategy, management strategy, and so on various strategies involved in the success of the businesses. Therefore, the term digital strategy is confusing my conscious any way that how that fit in businesses and how effective it proves.
Our human race is fond of stories so you will find good stories have carved on the walls of the ancient caves, pyramids, temples, mosques, and churches everywhere across the world. Why do people like stories?
As storytelling are the most effective techniques to deliver messages effectively and compel people to take desired actions. Therefore, it is evolving with time. First hand drawn pictures, cartoons, then song and lyrics and now in modern age we have plenty of ways to describe our stories like texts, audios, movies, videos, etc. multimedia ways.
However, we design e-commerce store with set targets of conversion and subsequent loyalty. During entire conversion funnel perhaps the checkout step is the most vulnerable one as per the recent surveys on the experiences of major e-commerce players.
Despite the complete implementation of all modern e-commerce designing and programming standards, we observe higher abandon rate during checkout process. Therefore, today I would like to discuss one or two important things on this topic with you. Therefore, as an e-store designer, you can use UI elements like texts, icons, and symbols effectively in order to overcome all possible apprehensions and objections, which are coming into the way of user journey without overwhelming them.
In due course, you can take following effective actions:
